| TELEVISION | Title | Role | Director |
|---|---|---|---|
| Warner Bros/Ricochet/Discovery+ | THE GREAT ANTIQUES CHALLENGE | Dealer | Various |
| BBC/Ricochet | THE BIDDING ROOM - 3 Series | Dealer | Various |
BIOGRAPHY
James Broad, known as JB, is a young, charismatic media personality, antique aficionado & auctioneer. With an infectious enthusiasm for all things old and beautiful – JB has carved a niche for himself in the world of antiques.
James is most recognisable from his appearances on popular television programmes such as BBC1s ‘The Bidding Room’ and Discovery’s ‘The Great Antiques Challenge’.
THE BIDDING ROOM has proven to be a huge success & is now in its 4th series it’s a ratings hit for BBC1. Part of the show from the start JB is one of the expert dealers with a knack for negotiation and an encyclopaedic knowledge of antiques. His quick wit, warm personality, and keen eye for value have made him a firm favourite with viewers.
THE GREAT ANTIQUES CHALLENGE is a new show for global channel DISCOVERY + & has already amassed a big audience & garnered great reviews. On this new project JB has showcased his ability to identify, source, value & negotiate antiques under the added pressure of competition. His charismatic presence & deep understanding of the industry shone through, proving that when it comes to antiques and interiors, JB knows his stuff.
James’s love for antiques isn’t confined to the television screens. As the owner of JAMES BROAD INTERIORS, he brings his passion for design & antiques to life. From sourcing unique pieces to curating beautiful spaces, JB’s work reflects his belief that every antique has a story to tell. The items he buys are not just about aesthetics, but about weaving together the threads of history, craftsmanship and has love for every piece he acquires.
In addition to running his own business, he’s also manager & auctioneer at Whittaker & Biggs Auctioneers. He takes to the rostrum every two weeks and sells over 1400 lots each auction – with online auctions now attracting bidders across the UK & even internationally – the world of auctions is one that is becoming globally popular.
JB’s journey in the antique industry is driven by his love for the craft and the story each piece holds. Whether he’s haggling over a vintage lamp on the Bidding Room, hunting for hidden gems for James Broad Interiors or selling 1000’s of items on the rostrum, JB brings his passion, enthusiasm, expertise, & charm to every endeavour – he is an expert contributor & presenter – his knowledge & passion make him a go to in thee world of vintage interiors & he has fast becoming one of the most in demand personalities in the industry